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Dark
Matter
.
My contribution
Creative Director, overseeing some parts of the process, with a regularly hands-on contribution.
The client
DarkMatter is the first of its kind in the GCC region. They offer full-spectrum secure communications, develop encryption solutions, and so much more. While my work at DM was mostly focused on client work, I was regularly asked to oversee and/or develop solutions for the organization's brand and communications strategy.
The ask
To redesign and enhance DM's online presence.
The scope
Create a scalable, clean, corporate and technology-focused design that communicates the new brand to the public and to potential investors.
The solution
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Developed a fully responsive and bilingual design system that reflects DM's brand identity.
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Collaborated closely with developers to ensure the brand's guidelines are met and maintained.
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Worked closely with CEO and COO to develop and apply a unified visual communications strategy across all printed and digital media.


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